BUILDING EXPORT SUCCESS
ENHANCING TPO IMPACT IN A CHANGING GLOBAL ENVIRONMENT
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The global economic crisis has increased the pressure on Trade Promotion Organisations, TPOs, to demonstrate the value they deliver in driving economic development and growth. The challenge all TPOs face is recording and reporting the impact their services have in beneficiary companies.
WEDNESDAY 13 OCTOBER
16:00 – 19:00 Registration
16:00-17:00 Regional Consultations
Arab States in Conference Room Guanajuato
Asia Pacific in Conference Room Morelia
17:00-18:00 Regional Consultations
Africa in Conference Room Guanajuato
Central Asia & CIS in Conference Room Morelia
Note: Please note that the Latin America and Caribbean consultation took place through the REDIBERO meeting on 11-12 October, in the same hotel
19:00 – 21:00 Welcome reception
THURSDAY 14 OCTOBER
Conference Chair: Mr. Jorge ILLINGWORTH, Former Ecuador Trade Minister
OFFICIAL WELCOME Photos
9:00 – 9:30 Welcome address and introduction by ProMéxico and ITC Mr. Alfonso CERVANTES SÁNCHEZ NAVARRO, Acting General Director, ProMéxico
Ms. Patricia FRANCIS, Executive Director, ITC - presentation
Session Summary
KEYNOTE SESSION Photos
9:30 – 10:15 The Mexican Economic Experience from 2008 to 2010
Mr. Bruno FERRARI, Secretary of Economy, Mexico
Session Summary
Mexico has faced five external shocks in the past two years which have affected its trade, investment and tourism. A look into how they have responded by developing alternative strategies in trade and investment promotion
Challenges to Trade and Investment Promotion in the Current Environment
Mr. Alessandro TEIXEIRA, President, REDIBERO and WAIPA - presentation
Session Summary
Mr. TEIXEIRA benefits from being concurrently the president of one of the most dynamic networks of trade promotion organisations, and the global network of investment promotion agencies. From this vantage point, he will provide a view of the challenges faced in trade and investment promotion in the current global environment.
PLENARY
10:15 – 11:00 Trade and Development Challenges from a regional perspective
Mr. Christian VOLPE, Senior Economist, IADB
Session Summary
Mr. VOLPE is publishing a new book on the effectiveness of TPO services in Latin America, based on surveys applied to companies having benefitted from those services, among other tools. He will elaborate further on the significance of these results for the work of TPOs and their services in the current environment. - presentation: part1 part2 part3
Competitiveness in Latin America – A View
Prof. Víctor UMAÑA, Researcher, INCAE Business School
Session Summary
Prof. UMAÑA, who participates in a leading research group on competitiveness and sustainable development in INCAE, will discuss the challenges in terms of enterprise competitiveness prevalent in the region and the requirements these impose on the work of trade promotion organizations. - presentation: part1 part2 part3
11:00 – 13:30 Coffee break
THE WHAT AND THE HOW OF TPO SERVICES – BREAKOUT SESSION 1 Photos
11:30 – 12:30 What services should TPOs deliver to ensure success in the current environment? (Group 1)
Session Summary
Discussion on the services TPOs should focus on to ensure they develop SME export readiness in the current environment.
Moderator: Mr. John McCARTHY, Principal, Leisure Partners
How to distribute TPO services (Group 2)
Session Summary
Identifying the right mechanisms to take the services to the right users is a relevant question for every service TPOs produce. Three TPOs share their practices and mechanisms in this process.
Moderator: Mr. Friedrich von KIRCHBACH, Director, Division of Country Programmes, ITC
13:30 – 14:30 Lunch Break
ITC showcase: Market Analysis and Research tools, Mr. Mathieu LAMOLLE - presentation: part1 part2 part3
Trade Information Services, Mr. Stephan BLANC
TURNING CHALLENGES INTO SERVICES – PLENARY SESSION Photos
14:30 – 16:30 Past winners of the TPO Network Awards present their experience in developing services in response to the challenges posed by the economic crisis
Session Summary
Moderator: Mr. Anders AEROE, Acting Deputy Executive Director, ITC
16:30 – 17:00 Coffee Break
9TH TPO NETWORK WORLD CONFERENCE – PRESENTATIONS BY PROSPECTIVE HOSTS (AND SECRET BALLOT) Photos
17:00 – 18:00 The countries wishing to host the next TPO Network World Conference and Awards, to take place in 2012, will present their bid.
Session Summary
TPO AWARDS 2010 – GALA DINNER AND PRESENTATION CEREMONY Photos
19:00 – 22:00
Announcement and presentation of the 2010 TPO Network Awards
The winners of the 2010 TPO Network Awards are announced and the awards are delivered during a gala dinner.
FRIDAY 15 OCTOBER
8:30 – 9:00 Official Conference Photograph
FOLLOWING UP WITH CLIENTS TO ENSURE IMPACT – BREAK-OUT SESSION 2 Photos
9:00 – 11:00 Following up with clients served (Group 1)
Session Summary
What mechanisms do TPOs currently use to follow up and monitor their service delivery and client reaction? Selected TPOs share their experiences and practices.
Moderator: Mr. Anders AEROE, Acting Deputy Executive Director, ITC
Evaluating impact on clients of services (Group 2)
Session Summary
The key concern of TPOs is to ensure that their services do have an effective impact not only on their target clients but ultimately on boosting exports. Selected TPOs will share their practices and experiences in measuring the impact of their services.
Moderator: H.E. PAN Sorasak, Secretary of State, Ministry of Commerce, Cambodia
11:00 – 11:30 Coffee and Networking Break
PRESENTATIONS BY TPO NETWORK AWARD 2010 WINNERS – PLENARY SESSION
11:30 – 12:30 The winners of the 2010 TPO Network awards present their case by means of discussing the export development service they submitted for evaluation and their processes and mechanisms to identify and achieve strong impact.
Session Summary
Moderator: Ms. Aicha POUYE, Director, Division of Business and Institutional Support, ITC
12:30 – 13:30 Lunch Break
ITC showcase: Trade Law, Mr. Ezequiel GUICOVSKY
Trade for Sustainable Development, Mr. Mathieu LAMOLLE - presentation: part1 part2 part3
STRENGTHENING THE TPO NETWORK – PLENARY SESSION Photos
13:30 – 15:30 What next for the network? Objectives and options for the TPO Network
Session Summary
Brief discussion of the experience in the development, operation, benefits and difficulties of regional networks of TPOs and lessons to be learnt.
Moderator: Mr. John GILLIES, Senior Officer, Institutional Strengthening, ITC
- REDIBERO, Mr. Ricardo ESTRADA, CORPEI, Ecuador - presentation
- E-TPO, Mr. Ivan JUKL, CzechTrade
Plenary discussion of modifications that need to be introduced in the structure and the work agenda of the TPO Network to increase its visibility and utility to members:
- Concept of pluri-annual themes and working programmes
- Governance structure
- Networking tool: the TPO Network Internet portal
15:30 – 16:00 Coffee and Networking Break
CONFERENCE CLOSING Photos
16:00 – 16:30 Conference Summary
Mr. Jorge ILLINGWORTH, Former Ecuador Trade Minister - Conference Chair
Summary of the discussions and the main conclusions. Recommendations for follow up to the next activities of the TPO Network - presentation
16:30 – 16:45 Announcement of winning bid to host the 2012 TPO Network World Conference and Awards
16:45 – 17:45 Closing Remarks
Mr. Alfonso CERVANTES SÁNCHEZ NAVARRO, Acting General Director, ProMéxico
Ms. Patricia FRANCIS, Executive Director, ITC
Session Summary
Other Conference Photos
Conference close – End of program
